Growth-share matrix - Simple English Wikipedia, the free encyclopedia

# Growth-share matrix

### From Simple English Wikipedia, the free encyclopedia

The growth-share matrix (aka B.C.G. analysis, B.C.G.-matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management and portfolio-analysis.

## [edit] See also

- marketing

## [edit] External links

- What is The BCG Growth-Share Matrix? What are the main aspects of The BCG Growth-Share Matrix? How to develop Good BCG Growth-Share Matrix of a company? Where to find information for The BCG Growth-Share Matrix?
- Software that generates the Boston Matrix
- Compares and contrasts BCG with other 2 x 2 matrices like Ansoff and 3 x 3 matrices like GE Portfolio

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Category: Marketing

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